Luxe Magazine’s Eye: Maison Lanson Unveils its Private Collection
C EST LE CHAPO L From Reims, Maison Lanson opens a new chapter with its Private Collection. This unique initiative allows collectors and discerning connoisseurs to access rare vintages—whether mature, current, or en primeur—while building their personal cellar in the House’s historic caves, a true symbol of elegance and exclusivity.
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Fifteen metres underground, in a once-unused 100-metre gallery, Lanson offers the unique opportunity to build a private cellar. Up to 300 bottles, chosen from mature vintages, current releases, or en primeur wines, are stored in ideal conditions. Beyond preservation, each collector creates a true patrimony, guided by Cellar Master Hervé Dantan and his dedicated oenological team.
Joining the Private Collection means more than owning exceptional bottles—it is entering an exclusive circle. Collectors enjoy a private tasting salon, tailor-made concierge services including Champagne stays and privileged visits, as well as secure worldwide shipping. Each bottle is offered through limited allocations, ensuring the rarity and uniqueness of this singular collection.
Every vintage tells a story: of its year, its harvest, its vignerons. With the Private Collection, collectors are not simply purchasing bottles—they are becoming guardians of Champagne’s history. This is an inheritance to transmit, an intimate connection with a House that has crossed centuries while never losing sight of its ideal: elegance and authenticity.
FAQ: to know on Private Collection
What makes Lanson’s Private Collection different from a classic cellar?
It goes far beyond storage: it provides personalised guidance, on-site experiences, and access to en primeur vintages—unprecedented in Champagne.
Why are en primeur vintages a first in Champagne?
Because they allow collectors to acquire bottles today that will not be released for several years, offering exclusivity and anticipation.
Can one access all of Lanson’s vintages?
Yes, from 1904 to today, subject to availability and allocation. Members can build an eclectic and rare cellar tailored to their preferences.
What exclusive services accompany the Private Collection?
A private tasting salon, tailor-made concierge services for stays and visits, and a highly secure logistics system.
Who is this offer for?
Passionate collectors, discerning connoisseurs and investors sensitive to the Champagne art de vivre and the notion of heritage.
An exceptional vintage — Champagne Lanson 1921 embodies a century of tradition and elegance. - © Maison Lanson
h3>A centuries-old heritage dedicated to excellenceSince 1760, Maison Lanson has cultivated the delicate art of vintage Champagne. Its savoir-faire rests on three pillars: the demanding selection of Grands and Premiers Crus, traditional winemaking without malolactic fermentation to preserve freshness and longevity, and extended ageing in the Reims cellars. This singular signature has shaped a style renowned for purity and elegance. Today, Lanson elevates this heritage by opening its cellars to true enthusiasts.A private cellar deep inside historic galleries
A century-old collection — The vintages of Maison Lanson embody rarity and the living memory of time. - © Maison Lanson
Fifteen metres underground, in a once-unused 100-metre gallery, Lanson offers the unique opportunity to build a private cellar. Up to 300 bottles, chosen from mature vintages, current releases, or en primeur wines, are stored in ideal conditions. Beyond preservation, each collector creates a true patrimony, guided by Cellar Master Hervé Dantan and his dedicated oenological team.
A rare privilege for insiders
Since 1760, Maison Lanson has preserved its unique savoir-faire in the historic cellars of Reims. - © Maison Lanson
Joining the Private Collection means more than owning exceptional bottles—it is entering an exclusive circle. Collectors enjoy a private tasting salon, tailor-made concierge services including Champagne stays and privileged visits, as well as secure worldwide shipping. Each bottle is offered through limited allocations, ensuring the rarity and uniqueness of this singular collection.
Owning a piece of history
A testimony from the past — each vintage tells a story, a harvest, and a Champagne heritage. - © Maison Lanson
Every vintage tells a story: of its year, its harvest, its vignerons. With the Private Collection, collectors are not simply purchasing bottles—they are becoming guardians of Champagne’s history. This is an inheritance to transmit, an intimate connection with a House that has crossed centuries while never losing sight of its ideal: elegance and authenticity.
FAQ: to know on Private Collection
What makes Lanson’s Private Collection different from a classic cellar?
It goes far beyond storage: it provides personalised guidance, on-site experiences, and access to en primeur vintages—unprecedented in Champagne.
Why are en primeur vintages a first in Champagne?
Because they allow collectors to acquire bottles today that will not be released for several years, offering exclusivity and anticipation.
Can one access all of Lanson’s vintages?
Yes, from 1904 to today, subject to availability and allocation. Members can build an eclectic and rare cellar tailored to their preferences.
What exclusive services accompany the Private Collection?
A private tasting salon, tailor-made concierge services for stays and visits, and a highly secure logistics system.
Who is this offer for?
Passionate collectors, discerning connoisseurs and investors sensitive to the Champagne art de vivre and the notion of heritage.
Septembre 2025
By Katya PELLEGRINO
