Independent Luxury: The four innovations strategies to endure in the consolidation jungle
Facing some international and omnipresent giant Luxury groups, how can Independent Luxury seize opportunities to survive? Jonas Hoffmann and Laurent Lecamp are informing us on these passionate and innovative actors from the Luxury Industry, in their book called " Independent Luxury". Focus.
Independent Luxury, the book
Long live the Independent!
First book dealing with Luxury Independent brands, "Independent Luxury" focuses on the characteristics and expertise of these brands. In an hostile industry where big groups are kings, these smaller brands need to intensify their ingenuity to become famous and to show their exceptional aspect to the world. In this way, Jonas Hoffmann and Laurent Lecamp, both experts in the Luxury Industry world, share with us their studies and observations. The result is a new strategic approach to Luxury, as well as innovative strategies that are made available for independent Luxury, so they can impose themselves.
Jonas Hoffmann and Laurent Lecamp
In this book you'll find about thirty case studies, illustrated with taste and modernity, in fields such as watchmaking, gastronomy, passing through design, fashion and cars. A real crush for Luxe Magazine!
Maison Bucherer, studied in the book
Long live the Independent!
First book dealing with Luxury Independent brands, "Independent Luxury" focuses on the characteristics and expertise of these brands. In an hostile industry where big groups are kings, these smaller brands need to intensify their ingenuity to become famous and to show their exceptional aspect to the world. In this way, Jonas Hoffmann and Laurent Lecamp, both experts in the Luxury Industry world, share with us their studies and observations. The result is a new strategic approach to Luxury, as well as innovative strategies that are made available for independent Luxury, so they can impose themselves.
Jonas Hoffmann and Laurent Lecamp
In this book you'll find about thirty case studies, illustrated with taste and modernity, in fields such as watchmaking, gastronomy, passing through design, fashion and cars. A real crush for Luxe Magazine!
Maison Bucherer, studied in the book
Octobre 2015
By La rédaction
