Fashion

Kristina Bazan: Fashionista and Instagram sensation



She just arrived in Paris for the Autumn/Winter 2015-2106 fashion week but she is already surrounded by a crowd of fans: Kristina Bazan knows how to attract attention thanks to her trendy looks on the cutting edge of fashion! Kristina is aware of the phenomenon she is creating and explains " If people look at you and all run to you because of your look, it means that you've done something really cool and you're outfit is on point. "



It's been 4 years now since she started uploading pictures of her looks on her blog " Kayture " and social networks ( Twitter, Instagram) which are making millions of views each month. So this is not a surprise if big houses and brands want to work with her and are willing to pay hundreds of thousands of euros for her to wear their clothes and accessories on her website!



She 's still really surprised when she realizes her buzz: " When I started, I had no idea that I could actually monetize my blog and get inquiries from brands ". Even if every girl dreams about getting free bags and clothes, Kristina never felt really comfortable with it: " They are kind of poisoned gifts, they want the product to be placed in a certain way..."



That's why Kristina is really selective now, she keeps her integrity and only works with the brands she wants and wears the outfits she likes: " Bloggers create stories, they bring the products to the streets, they mix really expensive heels with clothes from H&M ".
Her use of social networks might seems a little bit extreme but as she explains : " People's attention is so short that you need to give away the information extremely quickly, our concentration point right now is social media. "



For bloggers, fashion week and catwalks are their chance to spot the new trends and make them their own. Some of them including Kristina are lucky enough to seat front-row during the fashion shows.  " A blogger is like a stylist, a model, a journalist at the same time " says Kristina who is really close to her fans: " My readers are the most important thing to me! ". From her Switzerland room giving sight on the goats to Paris streets, she sure can look forward to a prosperous future.