CNN Fashion Season Paris with Chiara Ferragni
It's been few years since a new kind of job has appeared into the fashion industry: fashion blogger. In this new episode, you will meet Chiara Ferragni, an Italian blogger whose website gets 5 million views every month and generates 6 million euros a year! She was in Paris for this latest Fashion Week and let us know more about her universe and job as a trend-setter and brand consultant.
How fashion blogger makes millions
She's blond, Italian and beautiful: Chiara Ferragni, 27 years old, is the fashion world's biggest blogger thanks to her website www.theblondesalad.com. To keep her "global sensation" status especially during Paris Fashion Week, Chiara has to change clothes 5 times a day. Her big quality is to remain natural and that's how she succeeded in making a full-time activity from her hobby. She now also have her own shoes line! Her whole work is based on the trust her fans placed on her so the brands then follow. The sensation is that big that designers want her seating at front row during fashion-shows. Louis Vuitton, Yves Saint Laurent and Nike employed her so she can sign a column on her website about these brand's history. The new digital age had better watch out!
Octobre 2014
By La rédaction
