New Piaget Campaign: Perfection in Life
Perfection is the key word for the new campaign of Piaget, created by French agency BETC Luxe. A perfect way to illustrate the expertise of the famous Swiss jewelry and watchmaker brand. Between beautiful pictures and connected content: a sophisticated and modern way of advertising.
From Paris to Manhattan...
Thanks to the photographer Maud Rémy-Lonvis, each iconic big city has now its own Piaget creation. On each billboard you will find the most romantic and glamorous cities in the world by night, accompanied by the finest and most luxurious watches and jewels. Romantic Paris is paired with the solitaire diamond ring “Passion”, dynamic Manhattan with the iconic “Altiplano” watch, as well as glamorous Hollywood, source of inspiration for the white gold diamond watch “Limelight Gala”.
Get your camera out!
To bring an interactive dimension to this campaign, the agency decided to launch a special photo contest on the Instagram social network. Since August 25th, you have been able to get inspired by the campaign's pictures to take the most wonderful photos of your own city! After having uploading them on Instagram and adding the #Piaget and #PerfectionInLife hashtags, get as much “likes” as possible to earn the privilege of having your picture in all Piaget shops all around the world!
Thanks to the photographer Maud Rémy-Lonvis, each iconic big city has now its own Piaget creation. On each billboard you will find the most romantic and glamorous cities in the world by night, accompanied by the finest and most luxurious watches and jewels. Romantic Paris is paired with the solitaire diamond ring “Passion”, dynamic Manhattan with the iconic “Altiplano” watch, as well as glamorous Hollywood, source of inspiration for the white gold diamond watch “Limelight Gala”.
Get your camera out!
To bring an interactive dimension to this campaign, the agency decided to launch a special photo contest on the Instagram social network. Since August 25th, you have been able to get inspired by the campaign's pictures to take the most wonderful photos of your own city! After having uploading them on Instagram and adding the #Piaget and #PerfectionInLife hashtags, get as much “likes” as possible to earn the privilege of having your picture in all Piaget shops all around the world!
Septembre 2014
