A Bed for 50 000 Euros? Because You're Worth It!
There's no price on a good night's sleep. Throw out those old spring mattresses and jump into a Hästens bed, to have a night of restorative sleep and to wake up fresh and alert. The Swedish brand, official manufacturer for the Swedish Royal Family, has opened new boutiques across Europe, bringing with them a list of good reasons to buy one (or more) of their beds.
Voulez-vous dormir avec moi ce soir?
The proposition is not as indecent as it sounds. It's a question of reading beyond the lines: “ Would you like to sleep with me in a Hästens bed tonight and reinvigorate yourself with fulsome sleep, the promise of greater energy, an improvement in your immune system and a regeneration of your cells?” From this point of view, the proposal deserves to be examined further...
If you prefer to get one step ahead of your fellow man and enjoy some leisurely, restful sleep, you have no need to make the round-trip to Sweden any more. Hästens has opened boutiques across Europe, and for those in countries without, their internet site is available night and day. With its synonymous trademark blue check fabric, soon to be more famous than Louis Vuitton's Monogram, Hästens promises to make some people very happy (and well rested!).
I sleep; therefore I am healthy
We spend about one third of our lives asleep. Yes, it's frustrating but true! So, think how important these 25 years asleep are to the other 50 years of our lives (or thereabouts) that we spend awake... Tom Cruise understood this as he tried to put his nightmare experiences in Kubrick's Eyes Wide Shut behind him, from then on choosing to sleep on a Hästens bed. It is true that the marriage of natural fibres, linen, the finest cotton, pure wool and quality horsehair make for a host of wondrous sensations. For 150 years, this brand has assisted in helping us poor humans sleep well, and has acquired a certain expertise in the area! One can understand why it is worth spending up to 50 000 Euros to lay claim to a truly good night's sleep, with the guarantee of waking feeling refreshed!
Février 2008
