Luxury by Alexander Kraft, Sotheby's International Realty France-Monaco CEO
Gentleman always perfectly dressed, voluntary and perfectionist as his great-father was but also artist, Alexander Kraft is an international businessman, CEO and owner of Sotheby's International and Realty France-Monaco. His passions brought him to become the ambassador of Ralph Lauren and Cifonelli. He also collects vintage cars and is a pianist and singer. Meeting with Katya Pellegrino .
Alexander Kraft - Cifonelli Paris Saint-Germain June 2014 - LoRe
Didn't you wish at some point to work for another Company ?Not really as Sotheby's can open several doors in different fields as art, traveling, culture. To me, it was a kind of compromise between real estate and art. I was lucky enough to meet important people. It was also a daily challenge. In 2004, Sotheby's real estate department was so important that I was proposed to create a franchise in the country of my choice. I was 31 years old and I chose France and Monte-Carlo. I built the head office in Switzerland because I had a lot of friends there. I started from nothing. I hired affiliates that became franchised. It was a real challenge as affiliates were kind of "old school" with difficulties to open their minds and evolve ! I brought and adapted my model from USA as I count on a real transparency with the client, based on beautiful addresses and presentations.
Alexander Kraft - La Grenouillère October 2014
Is there a Sotheby's code ?You have to come from a family where you received a good education, manners, knowledge, open-mind and universal spirit. Clients we are dealing with have a certain image of our job and we cannot let them down.
What is you definition of luxury ?Freedom to make things with proper means. Being my own boss. On the financial side i'm quite healthy so I'm not the slave of my job. I know how to create a balance between my private and professional life. I love the expertise, French know-how and tailormade products ! That's why I love Cifonelli suits, a real Haute Couture House where everything is handmade. I also love Stéphane Berner, a shoes craftsman.
Alexander Kraft at his country House
The luxury you couldn't live without ?I can live without all of the conventional luxury, ostentatious things but, I cannot live without the genuine expertise and know-how in every field. My philosophy is more about waiting to buy me something expensive but something that I love and that is top of the range. For example, I bought myself a ruined South of France villa to rebuild it with its original stones, floors, roofs..
By Katya PELLEGRINO