High-Tech


Porsche Design’s Iconic Style in London

The Porsche Design Group, has opened a new Porsche Design store in London. Located in the heart of fashionable Knightsbridge. It is the luxury brand’s first flagship store worldwide, featuring Porsche Design’s newly reimagined retail concept.


With the new store on Brompton Road the famous German car company is bringing Porsche Design right to the fashion centre of London. The new boutique carries the complete range of Porsche Design’s iconic styles, including women’s & men’s ready-to-wear, engineered sportswear, luxurious handbags, small leather goods and fine luggage collections, iconic eyewear, elegant timepieces, writing tools and state-of-the-art electronics such as the new Porsche Design P’9982 Smartphone from BlackBerry.



The concept incorporates a sophisticated and innovative look, highlighting the iconic minimalist and functional style of Porsche Design. Rich dark oak wood floors, black leather accents, soft hand-tufted carpets, clean white walls and an inviting open floor layout distinguish the new retail concept and provide a more feminine design aesthetic compared to previous stores. The most striking element is the lightness and freshness of the decor, which communicates the luxury brand’s lifestyle.



Juin 2014
By Marjolaine LOVES