Fashion,Beauty & spa


Dior has a new Chérie ...

and her name is Natalie Portman. Portman’s first call of duty as the face of Dior’s fragrance Miss Dior Chérie is to star in the print ads by Tim Walker. She will also star in the TV ads directed by Sophia Coppola. The Black Swan is the perfect choice for the luxury brand.

The charming Natalie Portman is the muse for Miss Dior Chérie, whose new scent is a declaration of grace and joie de vivre. She radiates a fresh, sharp beauty as she walks around Paris, filmed in the French New Wave style.

The embodiment of Dior chic, Miss Dior Chérie is a version of the legendary Miss Dior fragrance, created in 1947 by Christian Dior himself, at the moment of the New Look revolution.

Miss Dior Chérie is a sophisticated scent, expressing the myriad charms of a multi-faceted young woman. It seduces the senses with its fresh citrus top note, before blossoming into a harmony of Jasmine absolute and Rosa Damascena. Contemporary patchouli creates the transition towards the woody base notes structured around vetiver and sandalwood.


Miss Dior Cherie Blooming Bouquet retains the same sweet and lovely essence of the original fragrance, but with an added interplay of freshness and naivety. Exclusively available in Asia, the dominant notes of mandarin orange, peony and musk make every splash of Miss Dior Cherie Blooming Bouquet a refreshing and uplifting experience for the senses.


Who better than Natalie Portman, to embody Christian Dior’s “Chérie”?

Mars 2011